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Communicating the ETL Mark to Your Customers and Prospects
Now that your product is ETL Listed, it’s time to use that information as a feature to market your product. You know the importance of product testing and certification for your company, but do your customers and prospects?
Here is information to help you communicate the importance of the ETL Listed Mark to your customers and prospects---as a product feature for you or as answers to their questions.
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How to refer to the ETL Listed Mark
Simply stated, the ETL Listed Mark is proof that your product has been independently tested to product safety standards. That may not mean much to your customers and prospects at first, but consider this…
- Proof of safety compliance means minimized risk to your customers and those around them when using your product.
- Using independent testing adds credibility and builds trust in your product and brand.
- By you choosing the ETL Listed Mark, you benefit from Intertek’s quick turnaround (up to a third of the time in other testing organizations). This saves you time and money. Which means your customers have access to products faster than had you chosen another, slower product testing organization. And, cost savings to you, could be passed down to your customers.
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Marketing vehicles to send your message
Here are some tools you can use to help communicate the ETL Listed Mark to your customers or prospects:
1. News Release. The ETL Listed Mark proves your product passed tough testing product safety requirements. Why tell your industry (and more importantly your customers and prospects) that your product is certified. It shows your commitment to your product and company. Click here for sample news release.
2. Co-op advertising. Intertek works closely with many of its clients to develop co-op advertising opportunities. It’s another vehicle for you to get your product in front of the right audience and a way to promote our mark as a product feature for your product. Contact us if you are interested in co-op advertising.
3. Letter notification. We have provided a sample letter that discusses why your customers should trust your product and the ETL Listed Mark. As a direct marketing campaign or individual notification based on queries, the letter can be your personal message to key audiences. Click here to link to our sample letter.
4. Marketing material. Whether on brochures, single sheets, web pages, blow-in cards, sales presentations or packaging material, you can always print the mark next to the product(s) that bear it to show customers its compliance to safety standards.
5. Placards. You can easily obtain ETL Listed placards to place at your booth, in your office, or in other areas where your customers will see your products. Order Placards Now!
Contact us for help or to discuss other ideas of sending the ETL Mark benefits message to your customers and prospects.
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