A wide range of associations and manufacturers use the ETL Verified Mark to effectivelydifferentiate their products and brands in competitive markets.
Products meeting ETL Verified program criteria are published in annual or semi-annual product directories.
The ETL Verified Mark Differentiates Products
Product differentiation is an ongoing issue all manufacturers struggle with. And differentiating a product in a way that appeals to consumers' wants, needs and purchasing criteria is often the difference between a product's success or failure.
Many manufacturers differentiate their products by using independent testing to prove that products meet criteria set by industry associations or independent certification program administrators, like the ETL Verified programs administered by Intertek. Products meeting the criteria established by sponsoring industry associations are published in annual or semi-annual directories, and products meeting criteria established by independent certification program administrators are listed in proprietary product directories.
Rely on the "Verified" Mark
A wide range of industries, companies, associations, and manufacturers have found performance and benchmark testing – and the ETL Verified Mark – to be an effective way to differentiate their products and brands in competitive markets. Whether it's verified bandwidth of cabling products, verified cleaning ability of a dishwasher, or verified fire resistance of safes, the ETL Verified Mark is a symbol of performance integrity of the products that bear the mark.
